Director, Integrated Campaign Management

Location: Schiller Park
Posted on: June 23, 2025

Job Description:

The Integrated Campaign Director will play a key role in developing and executing lead generation initiatives for Epsilon’s Digital and Retail Media business unit with an initial focus on the Retail Media offerings. Youll leverage your expertise in multi-channel marketing, demand generation, lead funnel management, and stellar communication skills to develop and execute marketing tactics that drive growth in our pipeline and achieve business objectives. This role offers a unique opportunity to influence our marketing strategy, working with executive-level business stakeholders to drive growth in their business and contribute to the organizations overall success. By joining our team, youll be part of a collaborative culture that values innovation and empowers employees to make a difference. Youll be an individual contributor, reporting directly to the Senior Director, Product Marketing and working closely with key stakeholders, including Product Marketing, Sales, Creative, Marketing Operations, and the owners of our various marketing channels. This is a hybrid role with the expectation of two days a week out of the Epsilon Chicago or NYC office. What You’ll Achieve • Lead integrated marketing planning process for Epsilon’s Digital and Retail Media offerings in close collaboration with Product, Sales, and Marketing, ensuring marketing activities align with business needs and priorities. • Build, manage and execute a multi-channel, multi-touch marketing plan to achieve healthy pipeline coverage, expanding reach into existing accounts and penetrating new accounts. • Partner with executive leaders to establish meaningful, realistic goals and KPIs mapped to business outcomes. • Drive the development of high-quality leads through various channels. • Develop robust lead nurturing programs to move prospects through the sales funnel. • Partner closely with Product and Sales to define key buyer personas, market segments, and target account lists based on how they buy and the customer lifecycle. • Embrace agile marketing operational rigor across the planning process, accounting for delivery cycles, dependencies, capacity, and prioritization. • Partner with peers who manage our paid, owned, and earned channels, as well as content, creative, and operations teams to develop and activate high-quality, compelling marketing initiatives based on audience segments and personas. • Optimize activities by reviewing results to measure effectiveness and improve performance based on learning. • Manage campaign budgets effectively and optimize spend to maximize ROI. Who You Are • What you’ll bring with you: o 10 years of experience in integrated marketing campaign management. o Experience translating business objectives into a strategic marketing plan. o Proven ability to develop and execute multi-channel marketing strategies. o Strong understanding of lead generation and nurturing best practices. o Excellent analytical and data interpretation skills. o Excellent communication and interpersonal skills. o A “hands on” mindset; you understand strategy is meaningless without execution o Fluency in marketing funnel metrics and management. o Proficiency in Microsoft Office Suite, especially PowerPoint. o Working knowledge of all key paid, owned, and earned marketing channels. o A strong focus on delivering measurable results and exceeding expectations. • Why you might stand out from other talent: o A strong understanding of the mindset of consumer brand marketers. o Experience in this role in the advertising and marketing technology industry. o A quantitative mindset when it comes to lead funnel management. o A strategic mindset and the ability to think critically about business challenges and opportunities. o A creative approach to problem-solving, coupled with a strong ability to think outside the box. o Deep knowledge of the data and analytics industry, including emerging trends and technologies. o A genuine interest in data-driven marketing and a passion for leveraging data to inform decision-making. o The ability to adapt to changing priorities and embrace new challenges. o The ability to lead and inspire cross-functional teams, as well as influence decision-makers at all levels.

Keywords: , Rockford , Director, Integrated Campaign Management, PR / Public Relations , Schiller Park, Illinois