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Advertising Director

Company: GateHouse Media
Location: Rockford
Posted on: September 13, 2018

Job Description:

The Rockford Register Star inRockford, ILis seeking a dynamic sales leader to accelerate local multi-media advertising growth of our publications and related digital products. The primary responsibility of the Advertising Director is to increase print and digital advertising revenues by working directly with markets on revenue-generating strategies to achieve or exceed revenue goals. If you are motivated by a challenge and looking for the next step up in your career, this may be the position for you. Apply directly to learn more. Key Responsibilities:

  • Consistently meets/exceeds all print and digital revenue targets
  • Demonstrates expert knowledge and understanding of all GateHouse Media sales and marketing assets, including all newspaper products, digital products and digital marketing services (ThriveHive) and able to transfer the knowledge to direct reports
  • Follows GateHouse prescribed best practices on Pipeline Management and Gap Analysis, reviews all required sales process activities and provides direction and feedback to increase closing ratios
  • Reviews market activities to develop new business by understanding customer needs and selling products and services that provide value to the customer
  • Drives customer retention through excellent customer service and in-person visits Effectively communicates with management to provide accurate revenue forecasts and market intelligence that may impact revenue (+/-)
  • Maintains the highest levels of personal and professional behavior in the workplace and in the market
  • Ensures that the team consistently meets and/or exceeds revenue goals and is always aware of performance to goal; measures sales executive performance by revenue to goal, quarterly and annually
  • Ensures that high levels of performance are always top of mind
  • Holds staff accountable for revenue goals, objectives, KPIs and other metrics. Creates effective formal activity metrics for staff
  • Spends significant time with Multimedia Sales Executives (MMSEs) visiting customers in the field with the purpose of deepening account relationships; uses these opportunities to coach staff
  • Manages staff to consistently maintain a forward, robust pipeline. Stays current on potential wins
  • Understands methodology for goal setting and applies that methodology accordingly. Has an in-depth knowledge of MMSE accounts, prospects, and each prospect's potential
  • Establishes aggressive but realistic goals for staff; incorporates staff's input in the goal-setting process Required:
    • Bachelor's Degree in Sales, Marketing or Business preferred; or equivalent work experience in media-related business
    • 5+ years of successful ad department management
    • Expertise in the development of business plans and sales proposals, trend analysis, forecasting and a core understanding of the metrics of our business GateHouse Media and all subsidiaries are Equal Opportunity Employers and value diversity in our workplace.

      Keywords: GateHouse Media, Rockford, Advertising Director, Executive, Rockford, Illinois

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