Director, Lead Nurturing
Company: LeafFilter
Location: Rockford
Posted on: January 10, 2021
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Job Description:
At Leaf Home Solutions people are at the heart of everything we
do, and we've crafted a team of the very best to ensure we make a
difference--- both to the homeowners we support and the staff
that's at the heart of it all. We are driven by the hard-working
and creative individuals that are passionate about their careers
and what they do. LeafFilter Gutter Protection seeks to provide the
best gutter cover solution paired with an outstanding customer
service experience from beginning to end. Leaf Home Safety
Solutions installs accessibility solutions like stair lifts,
walk-in tubs, and walk-in showers to enhance the safety of our
customers in the homes they love.Position SummaryThe Director of
Lead Nurturing will be an integral part of leading our marketing
and advertising efforts within our in-house LHS Marketing
agency/team. The ideal candidate for this position is a hands-on
professional with strong knowledge of lead nurturing/conversion,
including user-experience (UX), AB testing, email marketing,
front-end development, content management systems, leading projects
with an ability to translate business needs into strong user
experiences leading to improved conversion rates and lead
generation KPIs. This high-profile role will be leading a team of
passionate marketers using multiple technologies who are focused on
delivering high-quality projects and results.Essential Duties and
Responsibilities* Increase lead generation conversion metrics by
nurturing leads and prospects through integrated marketing programs
including web, email, SMS, as well as through process improvement,
user experience, and marketing technology enhancements * Monitor
and continuously improve key metrics and KPIs to track performance
across email and website tactics* Design, build, deploy, analyze,
and continually improve site conversion rate and other metrics
improving lead generation* Design, build, deploy, analyze, and
continually improve email marketing conversion rate on marketing
automation/email marketing drip campaigns improving lead
generation* Provide opportunities for mentorship and growth,
including opportunities on new projects* Work closely with visual
designers, discussing trade-offs and best practices, while
developing solutions to optimize user experience* Work closely with
visual designers, marketing analytics/technology, marketing
acquisition, and project management teams to develop and execute AB
testing with a focus on lead generation and conversion * Build
marketing experiences with a focus on accessibility and
performance* Build business cases for prioritizing new features and
capabilities to decision makers* Coordinate with stakeholders to
ensure that the site provides the experience and functionality that
meet the business needs of the organization* Collaborate with
internal and external stakeholders to develop creative, content,
and strategies that meet business objectives that fit the brand's
positioning* Partner with internal teams to develop and implement
comprehensive digital strategies and campaigns* Continue to evolve
website properties, sites and verticals to be using the appropriate
technologies, when necessary* Performs other duties as assigned by
supervisor.Experience and Minimum Qualifications* Bachelor's degree
in a quantitative and/or business fields such as marketing,
mathematics, economics, finance, computer science, and business or
equivalent experience in a related field.* 5+ years of equivalent
experience * Ability to work with multiple stakeholders to help
refine user requirements, and inform the visual design of web
applications* Experience with Email Marketing automation campaigns
and platforms (Marketo)* Driven to meet or exceed specific goals,
results-focus mindset* Strong analytical and problem-solving skills
required (taking concepts and ideas and translating them into
solutions)* Great project management skills including taking
ownership, prioritizing, meeting deadlines and following-through on
all tasks to completion* Excellent communication and interpersonal
skills with the ability to interact with all levels of the
organization* Experience in an agile development environment a
plus* Experience in AB testing (qualitative and quantitative)*
Proficient with HTML, CSS, SCSS* Proficient with CMS systems such
as Wordpress* Proficient in cross-browser compatibility, website
performance and delivery* Familiarity with ADA / Accessibility &
Accessibility markup* Must be legally authorized to work in country
of employment without sponsorship for employment visa status (e.g.,
H1B status).Travel Requirements* No travel
required.Overtime/Additional Hours Requirement* Additional Hours
May Be Required (Exempt Positions)Physical Requirements* Normal
Office Environment* Indoor work in a climate-controlled
environment.* Sedentary work. Exerting up to 10 pounds of force
occasionally and/or negligible amount of force frequently or
constantly to lift, carry, push, pull or otherwise move objects,
including the human body. Sedentary work involves sitting most of
the time.LeafFilter Company OverviewWhy Work at LeafFilter?
LeafFilter Gutter Protection has cultivated a passionate and
inspired team with the support of an excellent workplace culture.
People are at the heart of everything we do, and we've crafted a
team of the very finest to ensure we make a difference---both to
the homeowners we support and to the staff that's at the heart of
it all. Are you looking for a workplace with excellent culture,
benefits, and opportunities for advancement? How about weekly pay,
casual dress, and a fun work environment? Because we're looking for
someone just like you to make our team extraordinary.Are we your
company? LeafFilter is dominating the gutter protection industry
and we continue to grow. We work hard and play harder. We're a big
company with a small company feel. We have ambition and drive and
we're in constant development. For us, we strive to be better than
the best and we want you to join in our success! LeafFilter is the
#1 rated gutter guard system in the nation as evaluated by the
leading consumer publication. Since 2005, LeafFilter has grown from
one small office in Hudson, OH to North America's largest gutter
protection company and a leader in the home improvement industry.
From marketing to sales, installation, and service, we have the
best team, right along with the best gutter protection solution.For
more information about Leaf Home Solutions and our growing
organization, please visit . Leaf Home Safety Solutions Company
Overview Why Work at Leaf Home Safety Solutions? Behind every great
brand is an incredible team of thinkers with a hunger for success.
At Leaf Home Safety Solutions (a Leaf Home Solutions Company), a
talented and inspired team fuels our brand behind the scenes. Leaf
Home Safety Solutions has cultivated a passionate and inspired team
with the support of an excellent workplace culture. People are at
the heart of everything we do, and we've crafted a team of the very
best to ensure we make a difference--- both to the homeowners we
support and the staff that's at the heart of it all. Are you
looking for a workplace with excellent culture, benefits, and
opportunities for advancement? How about weekly pay, casual dress,
and a fun work environment? Because we're looking for someone just
like you to make our team extraordinary.Are we your company? Life
is full of uncertainties, but whether you can stay in the home you
love shouldn't be one of them. Leaf Home Safety Solutions installs
accessibility solutions like stair lifts, walk-in tubs, and walk-in
showers to enhance the safety of our customers in the homes they
love. As such, we strive to assemble a team of caring and
compassionate individuals that share our mission of empowering
homeowners. From our corporate team to our local teams, we've
crafted a team of the very finest--- and we hope you'll be joining
that team!What do we offer?* Industry leading compensation package*
Full Medical, Dental, and Vision benefits after 90 days* 401k
Savings Plan* Paid Time Off* Wellness programs* Endless opportunity
for growth and advancementLeafFilter Awards and Accolades (2020)*
Inc. 5000's fastest growing companies in America for eight straight
years* Qualified Remodeler Magazine's Top 500 List: 4th Largest
Remodeler* Remodeling Magazine's Top 550 List: 2nd Largest
Remodeler* Top Workplace by Cleveland Plain DealerDiversity and
Inclusion StatementLeaf Home Solutions is committed to creating a
diverse environment and is proud to be an equal opportunity
employer. We strive to create an environment that embraces
differences and fosters inclusion.Equal Opportunity StatementLeaf
Home Solutions will recruit, hire, train, and promote persons in
all job titles without regard to race, color, ancestry, national
origin, gender identity or expression, sexual orientation, marital
status, religion, age, results of genetic testing, veteran status,
or physical/mental disability (except where the disability prevents
the individual from being able to perform the essential functions
of the job and cannot be reasonably accommodated in full compliance
with the law).For immediate consideration please email
aowen@leaffilter.com#IND123 #CB
Keywords: LeafFilter, Rockford , Director, Lead Nurturing, Executive , Rockford, Illinois
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