Director, Lead Nurturing

Company: LeafFilter
Location: Rockford
Posted on: January 10, 2021

Job Description:

At Leaf Home Solutions people are at the heart of everything we do, and we've crafted a team of the very best to ensure we make a difference--- both to the homeowners we support and the staff that's at the heart of it all. We are driven by the hard-working and creative individuals that are passionate about their careers and what they do. LeafFilter Gutter Protection seeks to provide the best gutter cover solution paired with an outstanding customer service experience from beginning to end. Leaf Home Safety Solutions installs accessibility solutions like stair lifts, walk-in tubs, and walk-in showers to enhance the safety of our customers in the homes they love.Position SummaryThe Director of Lead Nurturing will be an integral part of leading our marketing and advertising efforts within our in-house LHS Marketing agency/team. The ideal candidate for this position is a hands-on professional with strong knowledge of lead nurturing/conversion, including user-experience (UX), AB testing, email marketing, front-end development, content management systems, leading projects with an ability to translate business needs into strong user experiences leading to improved conversion rates and lead generation KPIs. This high-profile role will be leading a team of passionate marketers using multiple technologies who are focused on delivering high-quality projects and results.Essential Duties and Responsibilities* Increase lead generation conversion metrics by nurturing leads and prospects through integrated marketing programs including web, email, SMS, as well as through process improvement, user experience, and marketing technology enhancements * Monitor and continuously improve key metrics and KPIs to track performance across email and website tactics* Design, build, deploy, analyze, and continually improve site conversion rate and other metrics improving lead generation* Design, build, deploy, analyze, and continually improve email marketing conversion rate on marketing automation/email marketing drip campaigns improving lead generation* Provide opportunities for mentorship and growth, including opportunities on new projects* Work closely with visual designers, discussing trade-offs and best practices, while developing solutions to optimize user experience* Work closely with visual designers, marketing analytics/technology, marketing acquisition, and project management teams to develop and execute AB testing with a focus on lead generation and conversion * Build marketing experiences with a focus on accessibility and performance* Build business cases for prioritizing new features and capabilities to decision makers* Coordinate with stakeholders to ensure that the site provides the experience and functionality that meet the business needs of the organization* Collaborate with internal and external stakeholders to develop creative, content, and strategies that meet business objectives that fit the brand's positioning* Partner with internal teams to develop and implement comprehensive digital strategies and campaigns* Continue to evolve website properties, sites and verticals to be using the appropriate technologies, when necessary* Performs other duties as assigned by supervisor.Experience and Minimum Qualifications* Bachelor's degree in a quantitative and/or business fields such as marketing, mathematics, economics, finance, computer science, and business or equivalent experience in a related field.* 5+ years of equivalent experience * Ability to work with multiple stakeholders to help refine user requirements, and inform the visual design of web applications* Experience with Email Marketing automation campaigns and platforms (Marketo)* Driven to meet or exceed specific goals, results-focus mindset* Strong analytical and problem-solving skills required (taking concepts and ideas and translating them into solutions)* Great project management skills including taking ownership, prioritizing, meeting deadlines and following-through on all tasks to completion* Excellent communication and interpersonal skills with the ability to interact with all levels of the organization* Experience in an agile development environment a plus* Experience in AB testing (qualitative and quantitative)* Proficient with HTML, CSS, SCSS* Proficient with CMS systems such as Wordpress* Proficient in cross-browser compatibility, website performance and delivery* Familiarity with ADA / Accessibility & Accessibility markup* Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).Travel Requirements* No travel required.Overtime/Additional Hours Requirement* Additional Hours May Be Required (Exempt Positions)Physical Requirements* Normal Office Environment* Indoor work in a climate-controlled environment.* Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.LeafFilter Company OverviewWhy Work at LeafFilter? LeafFilter Gutter Protection has cultivated a passionate and inspired team with the support of an excellent workplace culture. People are at the heart of everything we do, and we've crafted a team of the very finest to ensure we make a difference---both to the homeowners we support and to the staff that's at the heart of it all. Are you looking for a workplace with excellent culture, benefits, and opportunities for advancement? How about weekly pay, casual dress, and a fun work environment? Because we're looking for someone just like you to make our team extraordinary.Are we your company? LeafFilter is dominating the gutter protection industry and we continue to grow. We work hard and play harder. We're a big company with a small company feel. We have ambition and drive and we're in constant development. For us, we strive to be better than the best and we want you to join in our success! LeafFilter is the #1 rated gutter guard system in the nation as evaluated by the leading consumer publication. Since 2005, LeafFilter has grown from one small office in Hudson, OH to North America's largest gutter protection company and a leader in the home improvement industry. From marketing to sales, installation, and service, we have the best team, right along with the best gutter protection solution.For more information about Leaf Home Solutions and our growing organization, please visit . Leaf Home Safety Solutions Company Overview Why Work at Leaf Home Safety Solutions? Behind every great brand is an incredible team of thinkers with a hunger for success. At Leaf Home Safety Solutions (a Leaf Home Solutions Company), a talented and inspired team fuels our brand behind the scenes. Leaf Home Safety Solutions has cultivated a passionate and inspired team with the support of an excellent workplace culture. People are at the heart of everything we do, and we've crafted a team of the very best to ensure we make a difference--- both to the homeowners we support and the staff that's at the heart of it all. Are you looking for a workplace with excellent culture, benefits, and opportunities for advancement? How about weekly pay, casual dress, and a fun work environment? Because we're looking for someone just like you to make our team extraordinary.Are we your company? Life is full of uncertainties, but whether you can stay in the home you love shouldn't be one of them. Leaf Home Safety Solutions installs accessibility solutions like stair lifts, walk-in tubs, and walk-in showers to enhance the safety of our customers in the homes they love. As such, we strive to assemble a team of caring and compassionate individuals that share our mission of empowering homeowners. From our corporate team to our local teams, we've crafted a team of the very finest--- and we hope you'll be joining that team!What do we offer?* Industry leading compensation package* Full Medical, Dental, and Vision benefits after 90 days* 401k Savings Plan* Paid Time Off* Wellness programs* Endless opportunity for growth and advancementLeafFilter Awards and Accolades (2020)* Inc. 5000's fastest growing companies in America for eight straight years* Qualified Remodeler Magazine's Top 500 List: 4th Largest Remodeler* Remodeling Magazine's Top 550 List: 2nd Largest Remodeler* Top Workplace by Cleveland Plain DealerDiversity and Inclusion StatementLeaf Home Solutions is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.Equal Opportunity StatementLeaf Home Solutions will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).For immediate consideration please email aowen@leaffilter.com#IND123 #CB

Keywords: LeafFilter, Rockford , Director, Lead Nurturing, Executive , Rockford, Illinois