Senior Marketing Analytics Manager
Company: VirtualVocations
Location: Kenosha
Posted on: May 3, 2025
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Job Description:
A company is looking for a Senior Manager, Marketing Analytics
to lead data efforts across user acquisition, lifecycle,
monetization, and other publishing functions.
Key Responsibilities
Lead analytics for all publishing functions, including user
acquisition, CRM, ASO, ad monetization, and creative
performance
Develop and maintain data models and dashboards to provide
actionable insights to stakeholders
Act as a strategic advisor to publishing leadership on key
decisions from campaign planning to game launch strategies
Required Qualifications
5-7 years of experience in marketing analytics, focusing on user
acquisition and publishing analytics in the gaming industry
Proficiency in data analysis tools and programming languages such
as SQL, Python, or R
High proficiency in statistical analysis and data visualization
tools like Looker
Deep understanding of digital marketing channels and performance
metrics
Experience in mentoring and guiding analysts
Keywords: VirtualVocations, Rockford , Senior Marketing Analytics Manager, Advertising , Kenosha, Illinois
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