Digital Marketing Specialist
Company: Point32Health
Location: Sharon
Posted on: June 22, 2022
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Job Description:
Job DescriptionServes as primary point of contact between
design/development agency and digital marketing team; Owns
bi-weekly prioritization of maintenance releases for
tuftsmedicarepreferred.org and carepartnersct.com and additional
web properties; Manages annual allotment of agency service hours to
ensure critical development/bug fixes/enhancements are executed in
timely manner and within budgetPrimary individual responsible for
maintaining and updating web properties in Drupal (layout, copy,
tags, photos, listings, titles, metadata, etc.); Collaborates with
marketing content writer and digital marketing team on SEO
improvements; Assists with layout, code and copy updates within
marketing automation system (Pardot) for both CarePartners of
Connecticut, Tufts Health Plan and Harvard Pilgrim Healthcare
brandsServes as the primary owner of digital campaign setup;
Includes set up and management of campaigns in Salesforce & Pardot
(campaign set up, Custom redirect setup and management,
maintenance, general oversight), Avaya phone system and other
platforms as necessaryServes as the primary owner of digital
campaign setup; Includes set up and management of campaigns in
Salesforce & Pardot (campaign set up, Custom redirect setup and
management, maintenance, general oversight), Avaya phone system and
other platforms as necessaryIdentifies and assists with
implementation of website enhancements; contributes to defining
objectives, goals and measurement with Sr. Digital Marketing
Specialist and Sr. Manager of Acquisition for approval; Responsible
for project management needs across agencies and internal
stakeholdersServes as in-house SME for Google Analytics/Tag
Manager/SiteImproveOwn/manage invoice process for all digital
marketing budget itemsAssisting with ad-hoc digital projects as
they ariseRequirementsEDUCATION: (Minimum education &
certifications required)Associate degree (BS/BA preferred) or a the
equivalent experience (combination of education and
experience)Marketing/Communications or Computer Information Systems
degree preferredEXPERIENCE: (Years of experience)1-2 years in a
similar type of digital marketing position.1-2 years of experience
managing website content within a Drupal environment1-2 years
experience with marketing automation (Preferably Pardot); focus on
building and/or editing emails/landing pages and reporting1-2 years
of experience with HTML and CSS1-2 years of experience working in
the Adobe Creative Suite ( Illustrator, InDesign preferred)1-2
years of experience using Google Analytics, Tag Manager and
Webmaster Tools to build website reporting/events/goals and
implement tags for third party software/toolsAbility to analyze
website date statistics and report on trends/areas for optimization
-What we build together changes our customer's health for the
better. We are looking for talented and innovative people to join
our team. Come join us!Please note: As of January 18, 2022, all
employees - including remote employees - must be fully vaccinated.
This position will require the successful candidate to show proof
of full vaccination against COVID-19. Point32Health is an equal
opportunity employer, and will consider reasonable accommodation to
those individuals who are unable to be vaccinated consistent with
federal, state, and local law. -About Point32HealthPoint32Health is
a leading health and wellbeing organization, delivering an
ever-better health care experience to everyone in our communities.
Building on the quality, nonprofit heritage of our founding
organizations, Tufts Health Plan and Harvard Pilgrim Health Care,
we leverage our experience and expertise to help people find their
version of healthier living through a broad range of health plans
and tools that make navigating health and wellbeing easier.At
Point32Health, we're working to reshape the world of health care by
pushing past the status quo and delivering even more to the diverse
communities we serve: more innovation, more access, more support,
and healthier lives. And we want people like you on our side to
make it even better. -This job has been posted by TalentBoost on
behalf of Point32Health. TalentBoost is committed to the
fundamental principle of equal opportunity and equal treatment for
every prospective and current employee. It is the policy of
TalentBoost not to discriminate based on race, color, national or
ethnic origin, ancestry, age, religion, creed, disability, sex and
gender, sexual orientation, gender identity and/or expression,
military or veteran status, or any other characteristic protected
under applicable federal, state or local law.Req ID: R3951
Keywords: Point32Health, Rockford , Digital Marketing Specialist, Advertising , Sharon, Illinois
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